Recently, I received a promotional newsletter for a local car dealer that had a particularly large article about a charity fundraising event they had sponsored. It got me thinking about the nature of business sponsorship and whether the benefits of having a car dealer backing a charity actually outweighs the feeling that this was simply just a cynical promotional tool.I thought back to other similar newsletters I have received over the past months. Indeed, as I recall, each one did mention some kind of event that the dealer had helped. Now, I am all for businesses supporting local charities, but for some reason, I tend to have a more sceptical attitude when it comes to car dealers and their own motivations. Is the concept of a dealership promoting their links in the community, whether it is supporting the local hospital care ward or some other kind of organisation, fundamentally wrong? Call me old fashioned, but I always believed that benefactors should remain mysterious.Being recognised as a business that puts something back into a community is never exactly going to hurt your reputation, or indeed, your sales. That extra bit of advertising in the local press associating the company with good deeds and a caring nature is certainly an ingenious marketing strategy. “Look how much we care! You can definitely trust us!” are the unsubtle sentiments gushing out throughout these advertisements-passed-off-as-articles.But for all my cynicism, I’m actually glad that I saw these articles. The mere fact that any business, whether for selfish reasons or not, is willing to provide any level of support to a local charity, must still be applauded. I say this now without any irony: give them their extra bit of acclaim; let the world know of their generous ways. In my eyes, it’s a small price to pay to get a business to give something back into the community – because businesses such as car dealers are in a position to genuinely help.For all my cynicism, I believe that your car dealer is an important part of any local community, more so than many other businesses. It provides a valuable service that is not just required but desired by people everywhere, and as such has a high enough place in the community hierarchy to warrant listening to. If a large international brand were to sponsor a charity, would I care? Probably not. So the next time I hear that a car dealer is sponsoring a charity fun day, I’ll try not to be so annoyed. In the long run, it’ll be worth it.
Right now all small businesses are really watching their costs and they are also watching their receivables and cash flow. They have to. If they don’t they’ll be out of business, because a recession makes life tough on all small businesses. What about the mobile oil change business, it must be doing good because people have to change their oil right?Well, people are supposed to change their oil, but when they don’t have enough money to buy food, pay the bills, or they are getting behind on their rent or mortgage payments, they often allow their vehicles to go past the proper interval for oil changing. The reality is every small business is affected by the recession, and nothing, or that is to say no small business is completely immune, or recession proof.Not long ago, a mobile auto service business entrepreneur went to one of our websites, noticed that we were in the mobile automotive sector, and asked me about employee pay. He stated;”I pay only $8 hr at this time. I am thinking I need to give some type of incentive to make them work even harder because of course they are not working as hard as me. Is there some type of solution there. I have enough work to keep me really busy.”Very good question isn’t it? Sure it is, and don’t forget he asks this question in the middle of a recession right, so there are plenty of people who want the job, so let’s take his question to mean; “What incentive Might I Use?” That is to say; “What can I do to improve my employees’ efficiency to get them to work harder?”Now then, we know the question, the second set of questions are the right questions, even if the entrepreneur asks; “how can I MAKE my employees work as hard as me?” The reality is you can’t make anyone do anything, if you MAKE them do it, you are not an employer you are running a prison, or you are a slave driver, and in this day and age that definitely will not fly, see that point.Luckily, for this individual in the mobile oil change industry there have been many car dealerships which have lost their franchise license from their parent companies of Chrysler or General Motors. That means there are a lot of automotive technicians that are out of work and will work fairly inexpensively. However, even Jiffy Lube pays more than eight dollars an hour, as well as the Wal-Mart supercenters which also now do oil changes (only $12.99 can you believe it?).Most mobile oil change companies service fleets, and if you are doing fleets one thing you can do is give incentive pay. In other words, give those employees a little stipend for each vehicle they complete, and you will note that they go faster, and don’t lollygag. Indeed, hope this advice will sink in, and that you will think on it.
Why is it that you have decided to sell automobiles for a living? Is it because you are passionate about a certain make or model and just love sharing that with others? If so, good for you.But if you are only selling vehicles because that’s all you have ever tried to sell and are not really sure of what else is possible, I will let you in on a secret…There is an easier way to make money!Let’s look at the reality. You have to work outside in the cold of winter and the heat of summer on a car lot waiting for people to show up. Or, you spin your wheels hustling up leads of your own, and then have to close down your prospects on objection after objection and try to make them NOT feel pressured during the entire process. Do this for 60 to 70 hours a week and you might make around $300 per sale.I guess that wouldn’t be too bad if you could sell three vehicles per day, every day, six days a week. But we know that is probably not realistic for most people.Compare this to making money from your home computer…The difference will be that your hours are completely flexible since the internet is accessible for your prospects 24 hours a day. You can also work from the comfort of your home in the cold of winter, or poolside in the heat of summer, or from your laptop while traveling the world.You will still be selling, but you will only be dealing with interested prospects that are already looking for what you have to offer. Your system will do 90% of the selling and presenting for you an in some cases even close your deals for you.You can also build in your own referral system, as well as recurring income from existing clients. You can also have the potential to make a much higher commission per sale. The list goes on and on.If you love selling cars just for the sake of your passion about the industry, keep doing what you love. But if you are tired of it and are looking for something different, take another look at running your own online business.As you research different opportunities, don’t believe the hype that you will be rich overnight doing nothing with an online business. You still need to work your business. If you want to only make an extra $100 to $300 per week you could possibly get away with only putting in 30 minutes a day provided you are very efficient with your time and do the right activities.But if you want to replace the income you make from automotive sales, you should treat your home business like a sales career and still work hard. Maybe even put in the same amount of time that you put in selling cars until you really get things moving and then cut back on your hours once your residual income is sufficient.Take your time and find a good product or service to sell, a good company that will support you and not charge you a fortune to get involved, a good compensation plan that will reward you for your efforts, and a good sponsor or mentor to walk you through the process step by step.Good luck!